ECONOMIC EVALUATION FOR THE EXPANSION OF HERSHEY’S CHOCOLATE WORLD
In 2012 ECS conducted an evaluation of the development potentials for the renovation and expansion of the Hershey’s Chocolate World attraction in Hershey, PA. Open year-round, Hershey's Chocolate World offers marketplace shops and restaurants, specializing in Hershey's chocolate products. Attractions include the Really Big 3-D show, the Hershey Trolley Works, Factory Works Experience, and a free Chocolate Tour ride. The economic analysis covered expanding the facility and entertainment offering, upgrading or replacing existing attractions, reviewing pricing options and expanding the retail and food service operations.
Study tasks included:
Market Analysis.
Pricing Strategy Evaluation.
Crowd Flow and Parking Analysis.
Retail and Restaurant Evaluation.
Cash Flow Estimates.
Warranted Investment and Phasing Analysis.
Based on our analysis and the supplemental master plan Hershey decided to move forward with the project in the winter of 2012. The renovation and expansion will take place over a 5 year period at an estimated budget of $25.0 million.
ECONOMIC EVALUATION FOR THE EXPANSION OF HERSHEY’S CHOCOLATE WORLD
In 2012 ECS conducted an evaluation of the development potentials for the renovation and expansion of the Hershey’s Chocolate World attraction in Hershey, PA. Open year-round, Hershey's Chocolate World offers marketplace shops and restaurants, specializing in Hershey's chocolate products. Attractions include the Really Big 3-D show, the Hershey Trolley Works, Factory Works Experience, and a free Chocolate Tour ride. The economic analysis covered expanding the facility and entertainment offering, upgrading or replacing existing attractions, reviewing pricing options and expanding the retail and food service operations.
Study tasks included:
Market Analysis.
Pricing Strategy Evaluation.
Crowd Flow and Parking Analysis.
Retail and Restaurant Evaluation.
Cash Flow Estimates.
Warranted Investment and Phasing Analysis.
Based on our analysis and the supplemental master plan Hershey decided to move forward with the project in the winter of 2012. The renovation and expansion will take place over a 5 year period at an estimated budget of $25.0 million.
