FEASIBILITY STUDY FOR THE DEVELOPMENT OF WATERPARK AT KNOTT’S BERRY FARM IN BUENA PARK, CA
ECS was retained by Cedar Fair, to evaluate the development potentials of creating a separate water park attraction at their Knott’s Berry Farm site in Buena Park, CA. They had identified about 13-acres of land available, immediately adjacent to the main parking lot for the park.
The economic analysis covered the following areas of study:
Market Analysis and Site Evaluation.
Regional Comparable Facility Analysis.
Operating Revenue and Operating Expenses Analysis.
Development Cost Estimate.
Warranted Investment Analysis.
This facility was opened in 1999 based on ECS economic analysis. It has an impressive entertainment offering including a Lazy River, a Wave Pool, a children’s play area and seven different slide attractions. It has surpassed projections and entertains some 450,000 visitors annually.